In early 2016, Lulu was home with her first child when she heard a news story on a cupcake store in Turkey

which was taking off in popularity and sales. She loved baking and figured she would try her hand

at making cupcakes and cakes in her home. Baking in her own kitchen, Lulu initially gifted her cupcakes to

friends and family but soon decided to donate her delicious treats to a charity event.

That’s when she connected with her first wholesale client and the trajectory of the business changed.

From homegrown beginnings, things moved quickly and in 2020 she opened her first store in 5th Settlement, Cairo.

More than 2,000 cupcake are freshly baked each day and the menu includes over 36 flavor,

with specialty flavor introduced throughout the year.

C'est Muah’s Cupcakes also proudly offers other scrumptious products, including gourmet cakes, and macronies.